Rocky Mountain Rollergirls want to officially announce they’re rolling into the future with a new attitude, logo and brand identity.
When originally launched, Rocky Mountain’s logo paid homage to the retro roller derby revivalists from Austin, TX of 2003. Rocky Mountain began one year after and celebrated that brand.
After 12 years, both the game and the league evolved – growing into a fierce, full-contact game for female athletes as authentic and exciting as any professional sport. Created originally as a 10-year anniversary logo for Rocky Mountain’s 5280 Fight Club and Contenders travel teams, the new logo unites all travel and home teams under one, unified brand and showcases the transformation of the league and the game.
It’s an example of Rocky Mountain’s dedication to being an inclusive and united all-female roller derby league, ready to roll over its competition as one team, one family.